“CK one. Me for me.” Is this the motto of the new generation? Mario Sorrenti shot this fashionable advertising for a new global campaign of Calvin Klein’s perfume CK One. Everything from the perspective of Selfies featuring Taeyang, Dev Hynes, Samantha Urbani, Evian Christ, Say Lou Lou, Kelela and more. Many kisses included. And yes, they also set up a tumblr page for sharing some behind-the-scenes GIFs.








