Fashion joins technology industry to improve design strategy and costumer satisfaction. The functionalities of products are constantly being improved by introduction of new and innovative technology solutions. Brands like Burberry or Diesel have invested millions on their innovation programmes. We would like to present to you 10 reasons why this trend brings major changes in fashion.
1. Hussein Chalayan is a ground-breaking designers that always surprises his audience. From his first gradute collection at Central Saint Martins till now he tries to push the boundaries of fashion, art and science. He created a Video Dress called Airbourne with 15 000 LED lights. This magnificent spectacle of light and proves that nothing is impossible in fashion and the best is yet to come.
2. Intimacy 2.0 is a dress that reacts to your heart rate. To everyone’s surprise it can change accordingly and become completely transparent. This dress has been developed by Studio Roosegarde from Holland. It is not a commercial garment but rather a great example of what can be done and to what extent we can express ourselves through fashion. With this project we are stepping onto completely new level of emotional connection with clothes.
www.studioroosegaarde.net/project/intimacy-2-0
3. Cuff jewellery links bracelets and necklaces to our smart phone through a CuffLink – very special device that allows the phone to connect to an object. We can even set up a group of friends, a Cuff Circle, and programme the device to send an alarming message when we are in danger. This very smart technology activates when we make a specific – set up beforehand – movement. This is a very good example of comfortable device that allows to communicate with others.
4. This happened! high-performance smart compression Ralph Lauren shirt, biometric the Polo Tech
5. One of the most important and most influential editor in chief (vogue italia) Franca Sozzani brings together clothing brands and promising fashion start ups to a Decoded Fashion – a global forum based in Milan for fashion, retail and technology. If somebody like Franca Sozzani is involved, it means that the subject is of high importance!
“Fashion and Tech is not something that will happen. It’s already happened.”
Franca Sozzani, Editor-in-Chief, Vogue Italia
6. As obvious it is 3D printing technology allows designers to print the garments on the go. We can imagine it in this extremely high paced environment: designers printing the entire collection just before the catwalk show… If we can print an air plane, than what is so hard about pair of knickers!?
7. In 2011 Hermes invented transparent leather material
8. Biometric Smartwear This special T-shirt monitors our heart, lungs and intensity of a body movement. Through the blue tooth technology it sends all gathered data to our smart phones. We can analyse and find patterns that have direct impact on our life. We can wear it in the office or during a nights out with friends. This t-shirt breathes with you.
9. When you look at those hats, you know something is up!
Philip Treacy’s kinetic LED hats by Moritz Waldemeyer”
10. Impact of internet on the retail industry has been proven by companies like Asos – there is an enormous online costumer base. The experience of buying products in the store is completely different than buying online. We have seen huge improvements of in-store retail strategies but when it comes to the internet shopping we are still in the 60s – products are just displayed on the virtual shelves.
Companies need to invest in innovative customer engagement strategies in order to fully explore the possibilities that internet offers. This refers to crk.net project features such as tools to facilitate selling and social recommendations. We invite to contact us all interested in this matters.
“We would also like you to discover new possibilities with the CRKL Network application that allows you to search for products through image recognition technology. Sign up for more at crkl.net.”
Text originally featured at blog.crkl.net
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