“…how the rejection can make you feel even more passion”

Copenhagen based trio Off Bloom have unveiled their new video for ‘Love To Hate It’, which is also the title of their first debut EP out on their own Sport Records imprint. And we are totally excited – it sounds really raw and really fresh. Speaking about the track Alex, Mads and Mette explain: “Love To Hate It is about chasing something you can’t have and how the rejection can make you feel even more passion. It can be fuel to the heart and create an even bigger desire, which ultimately makes people play games with each other. It’s also a girl-meets-boy story about the desperate feeling of someone literally rejecting you. And feeling desperate and alone can also be a fucking amazing feeling! You want to feel something! Even if it isn’t a productive or efficient thing, which you’re constantly expected by society to be. This song is trying to capture one of the feelings that sit outside that.”

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