Love is what happens
when all you do is feel.

Lack of Color’s new collection of hats are inspired by carefree European sun-lit days, but are designed for a multitude of occasions, to take you from day to night, ocean to snow and chilly adventures to sun-kissed afternoons with ease. The wonderful campaign is shot by Brydie Mack in Chevreuse, France.

Having a keen interest in aesthetics and in particular, beautiful architecture, Australian label Lack of Color wanted to encapsulate the endearment of Him & Her – capturing the love-story between two, lounging in the solitude and bliss of each other – without a care in the world. To bring this to life, they travelled to Villa Goupil, located in Chevreuse, France designed by famed architect Jacques Couelle. The chemistry between Him & Her oozing off the pages as they adventure through the French countryside together – tempting you to buy a one-way ticket to a secluded paradise with your lover. Come and get lost in the romanticism of “A French Lovestory”…