Premiere: Eveline shares a music video for her stirring single "die for more”

photography by Laurina Pettke

In the history of art, there have been many ways to reflect on what it means to fulfill societal expectations. I’m thinking here, for example, of Fight Club, by director David Fincher from 1999, based on the novel of the same title by Chuck Palahniuk, which combines consumerism and social criticism and impressively demonstrates what it means to prepare ourselves for battle every day, against an invincible enemy, driven by the urge to optimize ourselves. We are definitely a meritocracy, and even if some campaigns make it seem that it is not, I am sure it is. Even under the pretext of supposedly harmonious marketing campaigns that want to tell us a little something different.

The new single from the Berlin-based singer and songwriter Eveline tries to explore exactly these sides of life. “We all feel pressure. We take pills to boost our performance. With little sleep and lots of work we bury our wishes under a shiny surface of broken glass.” And she connects the story with love, which is often no less a rush of passion and pain. Impressively, the track builds up slowly into an electronic synth sounds storm, exciting and unexpected. Like life and love. Eveline tells: „What is the biggest prove of your devotion? Imagine a wedding … destructed in layers of tulle, veiles, rings and flowers. Would you die for more?“

Enjoy the video directed by Philipp Boukhors below: