Life is but a collection of fleeting moments, each carrying its own unique melody that reverberates within our souls. It is within these evanescent fragments of time that Auckland-based artist and rapper, JessB, finds solace, weaving her introspective narratives into captivating music that transcends boundaries. With her new single ‘Moment’ on the horizon, the intersection of music, art, and fashion becomes a portal through which she navigates the depths of self-expression, creating a harmonious symphony of artistry.
As we delve into the world of JessB, it becomes evident that her musical prowess resonates beyond the confines of mere entertainment. Through her verses and melodic lens, she uncovers the intricate complexities of desire, longing, and the pursuit of the intangible. In our conversation, she peels back the layers of her creative process, discussing how fashion is a vibrant extension of her being, and delves into the captivating narrative behind her new music video, directed by the talented Connie Cash.
She exlains: “‘Moment’ builds on a sound already explored in my last project ‘3 Nights in Amsterdam’, and looks to expand on it. Since the release of ‘3 Nights In Amsterdam’ I have really looked to develop my songwriting, particularly with a melodic lens and to become more confident with singing/expressing in this way. The marrying of these two parts, whilst also keeping the rap element that I am known for is the perfect way to introduce this next era of my musical journey.”
photography by Synthia Bahati
In “Moment,” you explore the complexities of desiring something that cannot be attained. Can you share a personal experience or struggle that influenced the creation of this song?
I wrote Moment in my room alone whilst reflecting on my own relationship(s). This single to me represents a longing for something that cannot be, no matter how much you want it to. Knowing that a “moment” with another person is fleeting, and won’t (or can’t) exist forever… But doing it anyway regardless because feelings take over.
How important is it for you to convey a specific message or emotion through your music?
People connect to music that makes them feel something, or they can relate back to a situation in their own lives. I think for those reasons it’s important for me to share experiences and emotion through my music. I also think it’s important to have fun! But for this song I really wanted to express myself in a way that was true to what I was going through in my life at the time.
The ‘Moment’ music video, shot and directed by Connie Cash, has an incredible underground vibe. Could you share any behind-the-scenes anecdotes from the filming of the music video?
I have worked with Connie Cash (a duo made up of two good friends Paloma Schneideman and Shaquille Wasasala) on several music videos over the last couple of years. I really like working with them as they know me personally, and are also stunning creatives/visionaries who are not afraid to step outside of the box or take risks creatively.
We shot this video in a club in central Auckland called Neck of the Woods, which was also the first place I ever performed live.
My love interest in the music video Ajani Russel was in New Zealand traveling when a mutual friend connected us. Shaquille and I managed to convince her to be in the music video! We became homies and have since spent time together in Paris, London and New York, so that’s pretty dope.
“It’s more important for me to be happy with the choices I make rather than trying to keep everyone else happy.”
How do you approach the process of songwriting? Is there a particular method or routine you follow?
My process is usually to spend time on the mic freestyling different melodies and mumbles. Once I have enough to work with, I sift through and find the best ones to make a song structure with and then look to write lyrics that reflect the message/mood I am trying to convey.
If I am rapping I will usually just write whole verses before I record them, and then refine and change parts from there.
How does fashion play a role in your music and personal expression as an artist?
Fashion to me is an extension of self. Fashion plays a huge role in my artist image and allows me to express who I am. Just like my music, my personal style is something that has evolved and changed over time. It’s all part of the bigger journey.
Are there any specific designers or fashion trends that have inspired you recently?
I’m really into streetwear so I am always keeping my eyes on local/boutique international brands for unique pieces. I also have been getting super into accessories lately. I like to wear classic silhouettes and then use items like hats, belts + jewelry as statement pieces to elevate a look.
How do you balance staying true to your personal style while also experimenting and pushing boundaries with fashion?
I take a lot of inspiration from my peers, but also people I follow online. I definitely want to push my own boundaries with fashion a little more – but ultimately staying true to my own personal style translates to the fact that I only wear things that make me feel good. That’s what matters most!
“The most fulfilling parts of life to me have always been about the connections I have with the people around me.”
How do you handle criticism or feedback regarding your fashion choices?
In the same way that I would handle criticism about anything that is close or personal to me including my music… keeping it pushing! You will never be able to please everyone, so it’s more important for me to be happy with the choices I make (fashion or otherwise!), rather than trying to keep everyone else happy.
Your Instagram posts highlight a deep appreciation for the opportunities 2023 has brought. Beyond your music career, what other aspects of your life fill you with gratitude?
The most fulfilling parts of life to me has always been about the connections I have with the people around me. I am so grateful to be surrounded by the most loving, hilarious, creative and brilliant people. We grow together! Regardless of what the future holds in our careers, I know that life will be more beautiful because of them regardless.
Looking ahead, where do you see yourself in around 10 years?
That feels like a long time away! My career goals tend to be focussed more on the short term. Mostly because I want to enjoy the small parts of the journey as I am on it as well as the bigger achievements/goals for the future.
I see myself still working in music! I love what I do (smiles). I would love to have some international tours under my belt and I see myself stepping into an even better version of who I am.
