A truly great song is one that transcends boundaries, connecting with us wherever we are—whether we’re cruising down the highway, losing ourselves on the dance floor, or pushing through the last reps at the gym. “Feel The Love” by Hoax (BE), Autograf, and sadHAPPY is one of those tracks that does just that. With its pulsing energy and deeply emotive undertones, the track invites listeners to not only move but also to experience a sense of connection. It’s a song that makes you pause, lose yourself in the rhythm, and truly feel.
Hoax (BE), a DJ and producer from Belgium, has been developing his talent since a young age, inspired by the energetic festival culture and the growth of EDM in Belgium. His signature blend of afro-house, melodic house, and deep techno has earned him recognition on both major and independent labels, allowing him to stay authentic to his sound while reaching a broad audience. With releases on notable labels like Armada Music, Sony Belgium, and Warner, Hoax (BE) continues to explore new music landscapes while staying true to his artistic vision.
In our interview we wanted to learn more about the artist’s journey and his creative process. We talked with him about the making of “Feel The Love,” how he maintains his artistic integrity, and the balance he strikes between life and music.
header photo by Nathan Maeyaert
What was the most exciting part of working on “Feel The Love” with Autograf and sadHAPPY?
I really loved the whole creative process involved with this song. The Autograf boys reached out to me via Insta DM and we started working on this track remotely while I was in Ibiza. I got great vibes from them, and we have a follow-up track coming early next year!
The chorus of “Feel The Love” feels so powerful and uplifting. Love that! What do you hope listeners take away emotionally when they hear that part of the track?
I think this song is super emotional. It’s perfect for listening on streaming platforms, but also works in clubs. I hope, wherever they are, listeners feel the same emotions I felt while working on it.
You started producing music at a very young age. What drew you to music production, and what inspired you to explore electronic genres?
The early stages of EDM really touched me, and I wanted to create music that could do the same for others, no matter the genre. Growing up in Belgium, a country full of festivals, I was inspired as a kid and really wanted to be part of the world I saw through YouTube videos.
“My creative routine? Early morning walks, limited screen time, a clean studio, and a good cup of coffee.”
As a producer with releases on major labels like Sony Belgium and Warner, how do you maintain artistic integrity while meeting the commercial expectations of these larger platforms?
Years of trying new things taught me what works and what doesn’t. However, trends are very unpredictable, so being able to test tracks out while performing helps a lot. I stay authentic to what I like, which is why some tracks are appealing to major labels, while others suit smaller labels. Both types of labels are equally important, as they allow my listeners to discover more about me and my music through the releases.
Do you have any rituals or routines when starting a new project or track? And how important is the setting in your creative process?
Early morning walks, limited screen time, a clean studio, and a good cup of coffee. The setting is important, but being on the road makes you more adaptable.
“I stay authentic to what I like, which is why some tracks are appealing to major labels, while others suit smaller labels. Both types of labels are equally important.”
What’s the most exciting piece of gear you’ve recently added to your studio?
To be honest, I’ve just moved my studio from Ibiza back to Belgium, so right now everything is a work in progress! I did get an iPad, though, but that’s more for entertainment while I’m on tour.
How do you maintain a balanced life outside of the music world?
Working out helps clear my mind. Staying hydrated and eating healthy also makes a big difference.
Follow Hoax (BE) for more:
www.instagram.com/whoishoax
